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360 Degree Performance Review
Case study Redesign of 360 degree performance review system under the performance management module of sumHR
Company sumHR Date shipped March 2021 Platform Web
Cover image of performance review platform
Background
Introduction to the platform

sumHR digitizes and automates HR processes to reduce paperwork, increase employee engagement, and guide HR teams from data to decision. 360 Degree Performance Review is part of the performance management solution that sumHR provides.

360 Degree reviews allow for periodic multilevel feedback to employees; promoting development and growth in the workplace. These reviews unfold crucial data points that help both the employee and the company in collaboration, proving to be an essential tool in the HR toolkit.

Problem
The problem

The module was actively supporting 15+ companies and their 750+ employees, but HR teams were in constant need of assistance from our customer success (CS) team. Also, the setup process in particular was fully handled by a CS representative even though the platform was built to be self configurable. There were also complaints of employees unable to find review forms and hence often missing deadlines.

This was an undesirable situation as the platform alone should be able to support the performance review needs and guide the HR managers in making decisions.

Project Intent
Enable HR teams to independently run and manage 360 degree performance reviews for their employees, on time.
Context
My role

I led the design process and worked mostly independently on the project. But regular interaction with a co-designer, manager and engineers allowed for a collaborative process.

The skills displayed in this role were UX design, research, and writing.

Context
Scope and constraints

Time constraints did not allow for an adequate number of user interviews to be conducted, neither was I able to interview all the different personas.

Lack of time allotted for development also resulted in certain experiences to be left unaltered.

Context
Users & audience

sumHR is used in office work environments across a variety of industries and organizational structures. The platform can be divided into three different regions that serve different personas based on their role in the company and HR team.

Example of sumHR personas in an organization chart
Image 1 - Example of sumHR personas in an organization chart

3 global personas were created to be flexible enough to fit across multiple organizational structures; Admin, Manager and Employee.

An example of employees in a small business with their organizational roles alongside the three global sumHR roles are shown in Image 1 above. Image 2 shows a brief of the user personas created.

Brief of user personas
Image 2 - Brief of user personas
Exploration
Research

To better understand the problems being faced by our current customers, I conducted interviews to gather insights from the following key areas:

Interviews were conducted with HR admins and the internal support team with reference to the entire performance review experience.

The analysis has been broken down into sections for the 3 personas (Admin, Manager and Employee).

Insights
Discovery - Admin

Evaluating the data showed recurring pain points and setbacks in the setup and assignment of performance reviews through the admin panel. The points focused on for this redesign are listed in Image 3.

Problems faced by admins in using performance review
Image 3 - Problems faced by admins in using performance review
No context of dates
Image 4 - No context of dates
Hard to identify and use competency items
Image 5 - Hard to identify and use competency items
Review structure setup is confusing
Image 6 - Review structure setup is confusing
Focus areas don't have any context
Image 7 - Focus areas don't have any context
Reframing the problem - Admin
Lack of structure and non-descriptive content in the configuration panel was deterring HR admins from setting it up themselves. The lack of indicators post completion of setup resulted in low confidence and hence required assurance and need of support.
Output
The Redesign - Admin

In order to tackle the problems shown in the old design, these solutions were designed.

1. Information panel

What if we defined an area dedicated to provide instructions and information with regards to each setup section?

Wireframe of information panel solution
Image 8 - Wireframe of information panel solution
Final screens for information panel solution
Image 9 - Information panel, concept design
Video tutorial provision, concept design
Image 10 - Video tutorial provision, concept design

A 'Helping Hand βœ‹' section was designed to provide in-line information and guidance.

Inline information area, concept design
Image 11 - Inline information area, concept design
2. Focus area tags

Focus areas help provide insights to the employer and employee on strengths and weaknesses as measured during the reviews. These insights are only available if the focus areas are assigned to the questions correctly.

During the research, it was clear that they weren't being utilized optimally as it was difficult to find the correct focus area, and also since the admins would not be aware of which ones are applicable to each employee.

Focus area tags mindmap
Image 12 - Focus area tags mindmap
Focus area tags, concept design
Image 13 - Focus area tags, concept design
3. Review structure settings

Review structures allow admins to automate processes by setting up a cycle and defining reviewers and privacy guidelines. This only needs to be set up once, which makes it crucial for the process to be error free and smooth.

The content and options provided in the old model were written from a developer’s viewpoint and made it confusing to select the right option.

The new designs I created involved more contextual information to help users understand the implications of their decisions in the setup process.

Review structure setup, concept design
Image 14 - Review structure setup, concept design
Review window configuration
Image 15 - Review window configuration, concept design
Privacy settings, concept design
Image 16 - Privacy settings, concept design
Insights
Discovery - Manager

The major drawbacks in the manager section involved processes that would take up a lot of time; time lost due to lengthy and difficult navigation, or in finding the right review form. The points focused on for this redesign are listed in Image 17.

Problems faced by admins in using performance review
Image 17 - Problems faced by managers in managing reviews
Forms seeking action are lost
Image 18 - Forms seeking action are lost
Primary navigation has low discoverability
Image 19 - Primary navigation has low discoverability
No progress track
Image 20 - No progress track
Limited actions available
Image 21 - Limited actions available
Same form accessible from many places
Image 22 - Same form accessible from many places
Reframing the problem - Manager
Inaccessibility to status based priority reviews and lack of flexibility over edits and extensions has cost managers extensive time. The lack of a progress metrics over multiple reviews for an employee has failed to leverage a crucial aspect of the performance review module.
Output
The Redesign - Manager

Although seeming visually drastic, changes were made in prioritizing the information. The solutions to the problems faced are listed below.

1. Information structure

The new design structured reviews into two primary sections: unreleased reviews and released reviews. The unreleased reviews could be navigated through their status, which as determined during research was how managers primarily took action on their forms.

Manager dashboard for performance reviews, concept design
Image 23 - Manager dashboard for performance reviews, concept design
Manager page structure mindmap
Image 24 - Manager page structure mindmap

I took the decision to show the review forms in a tabular form instead of as cards since it allows for easier scanning in a much more compact area, allowing for faster operation.

2. Manager actions

The old design failed to provide managers with access to many desirable actions to the review forms. Many irregularities when received in review submissions would be difficult to deal with and time consuming for both the manager and direct report.

Research showed us that managers often liked to conduct a small meeting with the employees in order to provide feedback on their self review forms. This was crucial for the employees as performance reviews have significant impact on their growth and engagement in the company. Meetings often resulted in changes and updates to the review. In order to accommodate for this, I designed an action to allow for managers to send forms for resubmission.

Forms sent for resubmission will be editable once again with all the previous data preserved. A notification informs the employee of the same. Resubmission are also useful in scenarios where employees have mistakenly submitted forms or wish to make changes post submission.

Review process basic journey map
Image 25 - Review process basic journey map
Resubmission of review form, concept design
Image 26 - Resubmission of review form, concept design

I also designed an action to allow managers to extend form submission past closing dates for specific employees. It was seen as a recurring problem and the lack of option was causing performance reviews to be missed for certain employees.

Extension of form submission, concept design
Image 27 - Extension of form submission, concept design
3. Employee progress

Performance reviews are a tool best leveraged when analyzed over a period of time. Due to the lack of time in development, this feature could not be as extensive, hence a minimal approach was taken.

A new column showcasing the overall performance score would allow for easy scanning and allow managers to observe the trend in their score.

Overall performance score data table, concept design
Image 28 - Overall performance score data table, concept design
Insights
Discovery - Employee

Employees were unable to navigate to the review forms to fill, causing confusion, frustration and missed deadlines. The points focused on for this redesign are listed in Image 29.

Problems faced by employees in using performance review
Image 29 - Problems faced by employees in using performance review
Forms to fill are hidden in navigation
Image 30 - Forms to fill are hidden in navigation
Confusing and repetitive navigation
Image 31 - Confusing and repetitive navigation
Reframing the problem - Employee
Wrongly prioritized navigation structure leads to difficulty in the ability to submit performance reviews on time and at ease.
Output
The Redesign - Employee

The old model involved a lot of repetitive and sometimes unnecessary data for the employee to navigate through. There were many review forms which the employee can not take any action on or does not require, which I have removed in the redesign.

Employee page structure mindmap
Image 32 - Employee page structure mindmap

The highlighted branches indicate the most important page for the employee, the page where the review forms pending to be filled are located. The new model brings all the forms to the very first page, effectively making the navigation instantaneous.

Forms to fill are hidden in navigation
Image 33 - Forms to fill are hidden in navigation
Outcome
Measurable impact

The redesign was well received by the customers and although a recent project, I have been able to collect some success metrics shown below.

Learnings
What's next?

There were many changes brought in during this design project that need to be observed and tested to refine over time. Adding on to this, there are additional ideas that can be aimed to tackle the pain points of our users. The addition of automated reminders for employees and data visualization for their generated reports is among the top in the list. There is plenty of space to grow for the platform and with more onboarded users, better decisions will be made on prioritizing the next steps.

Special thanks πŸ’™

πŸ‘¨ Pablo Stanley for Avataaars

πŸ’» Fang-Pen Lin for web editor of Avataaars

πŸ₯° You for reading

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